“SAN DIEGO, Jul 16, 2012 — Growing direct-selling conglomerate Youngevity(R) Essential Life Sciences announces that it has entered into a sales and marketing alliance with Livinity(TM), Inc., a Russell, Kansas-based direct seller of health and wellness products. The alliance will integrate Livinity’s established product line along with its 10,000 distributors and customers. Youngevity is a wholly owned subsidiary of AL International, a global marketer of lifestyle and nutritional products and gourmet fortified coffee.
Livinity is a direct-selling health and wellness company with a strong focus on pain management, stress relief and energy. Founded in 1996 by David Pitcock and Barb Pitcock, the company is dedicated to empowering its distributors and customers via a wide variety of personal care products as well as nutritional supplements. Livinity’s key product lines include Stress-ESE Plus, Livinity RELIEF Pain Gel & Capsules, and BlueREZ Healthy Energy Shots. As a result of the agreement, distributors and customers from both Livinity and Youngevity will have access to both of their products and services.
The agreement with Youngevity was announced at Livinity’s annual convention with over 500 attendees, “Livinity’s Leap to the Future,” held July 13-14 at the Holiday Inn KCI Airport Expo Center in Kansas City, Missouri. To make the announcement, Dr. Joel Wallach, cofounder of Youngevity, was joined onstage by company executives including Bill Andreoli, President; Dr. Dennis H. Harris, medical director of Livinity; and the Pitcocks.
“This agreement is the latest step in Youngevity’s long-term growth strategy of bringing superior health and wellness products to our distribution base,” commented Steve Wallach, CEO of AL International. “We are delighted that Livinity has agreed to join the Youngevity family, given the obvious synergies between our two companies. The Pitcocks share our vision for growth and will be a strong addition to our team with their impressive 15-year track record of building successful direct selling companies. We are confident that our synergies will drive growth and we look forward to expanding our distribution.”
“The range of Youngevity’s products and the strength of their distribution infrastructure is a natural complement to our product line,” commented David Pitcock, President and CEO of Livinity. “We are dedicated to maintaining a strong focus on leveraging the influence of our direct selling experience, while simultaneously enjoying the benefits of a partnership with Youngevity’s growing business.”"